About HomeUpdate
HomeUpdate turns advertising, funnels, sales and artificial intelligence into qualified requests. Local companies no longer pay to hope they are seen. They pay to receive a real commercial opportunity.
The founder
"Marketing is a data sport. Creativity opens the door; the numbers tell us where to go. »
A Luxembourg entrepreneur since 2016, Thierry brings together strategy, acquisition, funnels, sales and artificial intelligence around one simple idea: marketing must be able to prove its worth.
In the press
Two independent views of the same path: understand new behaviours, build simpler systems and deliver measurable results.
An interview about Thierry, founder of Parcours, his campaign work and his teaching at the Chamber of Commerce.
Silicon Luxembourg presents the system Thierry designed: targeting, mobile journey, pre-qualification and handover of contacts into a CRM.
Our story
Our craft has changed, our obsession has not: understand what triggers a real buying decision, measure it, then keep improving it.
Thierry Henschen founds Parcours, among the first Luxembourg agencies devoted entirely to social media. The agency grows quickly with well-known national brands.
Parcours refocuses on lead generation. Visibility still helps, but it is no longer the goal: every campaign has to create measurable sales conversations.
AI makes analysing, testing and optimising faster. An international team is building the platform that connects owners with a project to the companies that can deliver it.
Since 2016
Parcours, HomeUpdate's parent company, has worked with some of Luxembourg's biggest brands since 2016.
What we believe
Every click, funnel step and completed request has to inform the next decision.
A good-looking ad is useful when it draws the right person and helps them act.
It is a faster, more transparent and more responsible way to run a business.
It allows more testing and better qualification. Strategy, trust and responsibility stay human.
What we are building
HomeUpdate invests in advertising, search, content and funnels. We qualify every project before passing it on. The partner keeps their team focused on what it does best: advising, selling and doing the work.
